Notice how the director’s intention was to make it look as if the entire video was shot in one take. Now, if you watch carefully, you’ll see that the time on the clock above the stove goes from about 3:11 to 5:13. Also watch how the level of drink in the first glass from the left changes during the presentation. In fact I think that the real intention was to make you so bored with the video by minute 2 that you fall asleep and not notice any screw-ups.

Well, Microsoft’s weak attention to details has been known for a while. It’s also been reflected in their choices for ad campaign creators. One would think that time creates progress. Not in this case.

So, ok, you throw a party for Windows7 launch and you win a copy (or just might). You tell your friends: ‘Hey, how about we have a little pre-Halloween get together to celebrate one of the world’s largest corporation’s new product release’. I mean, you know that sooner or later that very product will become the source of your worst frustrations only comparable with inability to obtain help from Virgin Money car insurance customer service when an uninsured cyclist hit my car and later threatened to sue me for personal damage.

And I’m not even going to start on how confusing and anti-interest causing the communication is here. How about they go back to school?

Mean? I know. I can’t hep it. People’s stupidity causes that.

Hello! I’m a Mac, PC and Ubuntu.

I hope you enjoy it and please, buy the magazine! It’s really worth it.

Very Nearly Almost Launch Party from Make Some Tea on Vimeo.