mesto design

Wow, Top Gear, what do you say to that?

Heico Sportiv Film about the “ADAC Zurich 24h Race 2009″ on Nurburgring / Nordschleife.

Filmed on 3 Canon EOS 5D Mark II and 2 Shots on a Panasonic AG-HPX500

Director: Toby Kahler
Cinematography: Toby Kahler, Pete Ruppert, Hartmut Schotte
Production & Post: motionCTRL - motionctrl.de

RigCar Drivers: Ed Nicelife, Thomas Koll on Corvette Competition / Patrick Brenndörfer on Heico Sportiv Volvo C30 T5 – CarRigs by motionCTRL

Aerial Cinematography: Division Flyyy / Pete Ruppert – Fk9 motionCTRL RIGPLANE

Thanks for the Support: Nürburgring.TV – Media Services / Michel Pathe, Marius Althof

All Copyrights 2009 / motionCTRL & Heico Sportiv GmbH & Co. KG

More on:
heicosportiv.com
24stunden.heicosportiv.com
motionctrl.de

motionCTRL – “Heico Sportiv 24h – One Decision” 24h Race Nürburgring / Nordschleife 2009 from motionCTRL / Toby Kahler on Vimeo.

Bacardi sends their message on drunk driving

Here’s a good example of a, shall we say, socially responsible campaign involving Michael Schumacher (Seven times Formula 1 Champion) and Salvatore “The Maestro” Calabrese (one of the world’s greatest mixologist) produced for Bacardi.

- How so?
- Well, they say that the drinking and driving is bad (hmmmm, ok Mr Makie?) and they put it in a form that is non-patronizing and funny.
- But them, aren’t the alcohol companies the bottom cause of all the problems? Shouldn’t they just stop manufacturing the poison?
- No. It’s the stupid people who abuse ethanol and make wrong judgments and get behind the wheel. Not the companies themselves. Don’t you enjoy a glass of a perfectly chilled rum and coke with a healthy squeeze of lime (and not just a wedge as a garnish) from time to time?
- Hmmmm, ok…

Quite frankly, the idea is really good and inventive and I’m happy to see that companies like Bacardi sign off campaigns like this one. It’s got humor, an ethically good message and it’s different. It’s also very simple, meaning easy to execute. And this brings me the actual production. I must say that it left a bitter taste in my mouth. Celebrity figure that Schumaher is does not constitute that he’s a good actor. Looking at pre-release version of the ad I noticed that Michael actually has more to say. He even adds a humorous ‘Che cos’è?’ at some point when looking at the cocktail in a glass. This however wasn’t used in the final version. I like the idea but I’m not surprised: F1 champion looks there as if he was on the way to the hospital where he was scheduled to have a stick surgically removed from his anus. At this point I digress and say that according to Stu Maschwitz ‘bad acting is bad directing’ and that’s something I’d like to agree with so I will.

We swear we hadn’t seen it before

“Or had we and it’s ok because we paid for t , buah hahahah!!!” But it looks so familiar.

Before:

After:

Well ok then: try and not call yourselves a creative agency if you are creatively impotent. For those thinking ‘haven’t I seen that somewhere before?’ – highly recommended read: you thought we wouldn’t notice.