I’m now writing to you from the underworld as my head suddenly exploded while watching some cats on youtube. Some people in the office volunteered to scrape my brain off the walls but some accidentally looked at me screen and this caused a domino effect. Can somebody call for midget fairies to stop this from happening?
Here’s a good example of a, shall we say, socially responsible campaign involving Michael Schumacher (Seven times Formula 1 Champion) and Salvatore “The Maestro” Calabrese (one of the world’s greatest mixologist) produced for Bacardi.
- How so?
- Well, they say that the drinking and driving is bad (hmmmm, ok Mr Makie?) and they put it in a form that is non-patronizing and funny.
- But them, aren’t the alcohol companies the bottom cause of all the problems? Shouldn’t they just stop manufacturing the poison?
- No. It’s the stupid people who abuse ethanol and make wrong judgments and get behind the wheel. Not the companies themselves. Don’t you enjoy a glass of a perfectly chilled rum and coke with a healthy squeeze of lime (and not just a wedge as a garnish) from time to time?
- Hmmmm, ok…
Quite frankly, the idea is really good and inventive and I’m happy to see that companies like Bacardi sign off campaigns like this one. It’s got humor, an ethically good message and it’s different. It’s also very simple, meaning easy to execute. And this brings me the actual production. I must say that it left a bitter taste in my mouth. Celebrity figure that Schumaher is does not constitute that he’s a good actor. Looking at pre-release version of the ad I noticed that Michael actually has more to say. He even adds a humorous ‘Che cos’è?’ at some point when looking at the cocktail in a glass. This however wasn’t used in the final version. I like the idea but I’m not surprised: F1 champion looks there as if he was on the way to the hospital where he was scheduled to have a stick surgically removed from his anus. At this point I digress and say that according to Stu Maschwitz ‘bad acting is bad directing’ and that’s something I’d like to agree with so I will.
This beautiful short video shot by Julien Mokrani comes very close to my favorite cinematic film view. It’s really nicely graded with a touch of noise in After Effects and flares shot separately.
Camera: Canon EOS 5D Mark II of course.
Lenses: 50 mm F1.4 and 16-35 mm F2.8
LES POTES (PALS) from Julien Mokrani on Vimeo.
I think that us as viewers of advertising are becoming nostalgic about handcrafted visuals. Huge majority of ads surrounding us is made using some form of advanced technology (that is more advanced than ink and pen). Scott Campbell is a New York based tattoo artist who works with large brands making humanizing their artwork. It’s a pretty longish lecture but it’s recommended by me so it’s your call.
StreetFest, is the first live art street festival in UK. StreetFest performers are drawn from a across the artististic spectrum ranging from creative painters, architects, designers, illustrators, skaters and writers who express themselves during the day through live demos, screenings and shows. This niche festival pulls together design styles and crews from all over the world.
More info: streetfest.net
Shot on Canon EOS 5D Mark II
Lenses: 50mm f1.4 and 17-40mm f4
I’ve been following these guys’ work for some time now. The latest addition is Music Video for french rock band SOLAS “Perdu le Nord”.
Directed by Albrecht Gerlach
Production: Tatiana Pereira @ Alta Media Productions
Camera Assistant: Anaïs Andreassian
Canon 5D MkII, 7D for rent in Paris: photocinerent.fr
I do hope you enjoy it.
The biggest problem about shooting time lapses is that whenever you think you’ve had enough frames you are about 50% correct. I wish I had stayed and snapped for a bit longer but as on every Friday evening London Bridge fills up with lunatics, drunks and dodgy types who discuss robbing you in their foreign language expecting that you don’t understand them.
For this video I used still image sequences shot on Canon 5D Mark II.
I used Canon 75-300 f/4.0-5.6 lens which I certainly don’t recommend but I my case it did the job. My friend Pawel lent me his fancy programmable remote to execute continuous shutter without vibrations but since then I acquired a simple shutter release remote and I love it. I have a 16 GB CompactFlash card. It’s a SanDisk Extreme III 30MB/s – slower cards might lag.
The wonderful sounds were created by Cliff Martinez.
OK, so I came across this interesting discussion related to the new generation of so called HDSLR cameras. The video itself isn’t the essence. Read the description and the comments. It’s worth it if you play the game.
http://vimeo.com/6885596
I am a Multimedia Designer based in London. I mainly work in digital advertising and specialise in designing online media, user interfaces and motion graphics. I share knowledge by writing about socio-political events, advertising industry gossip and art. My portfolio of works can be viewed here: http://www.mestodesign.com/works
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