Archived entries for Industry Gossip

Windows 7 Launch Party Viral?

Since comments for this video have been disabled I’m going to add my own perspective on it here.

Notice how the director’s intention was to make it look as if the entire video was shot in one take. Now, if you watch carefully, you’ll see that the time on the clock above the stove goes from about 3:11 to 5:13. Also watch how the level of drink in the first glass from the left changes during the presentation. In fact I think that the real intention was to make you so bored with the video by minute 2 that you fall asleep and not notice any screw-ups.

Well, Microsoft’s weak attention to details has been known for a while. It’s also been reflected in their choices for ad campaign creators. One would think that time creates progress. Not in this case.

So, ok, you throw a party for Windows7 launch and you win a copy (or just might). You tell your friends: ‘Hey, how about we have a little pre-Halloween get together to celebrate one of the world’s largest corporation’s new product release’. I mean, you know that sooner or later that very product will become the source of your worst frustrations only comparable with inability to obtain help from Virgin Money car insurance customer service when an uninsured cyclist hit my car and later threatened to sue me for personal damage.

And I’m not even going to start on how confusing and anti-interest causing the communication is here. How about they go back to school?

Mean? I know. I can’t hep it. People’s stupidity causes that.

Hello! I’m a Mac, PC and Ubuntu.

How projections should be mapped

I can honestly say that I was stunned when Ouzo first showed me this video. When watching it you quickly realize that it’s just going to get better and better. It’s made by The Darkroom – a studio based in Australia and UK. It’s also worth checking out their YouTube profile. Truly, I hope you enjoy this one.

Canon 5D Mark II video selections

Light from Dan Rubottom on Vimeo.

Eiffel Tower on Fire from Alta Media Productions on Vimeo.

Absolute – Behind the scenes from Ed Thomas on Vimeo.

A day like today from Leonardo Dalessandri on Vimeo.

Music video of the day

This is ‘This Momentary’ by Delphic. Camera panning, idea and the location remind me of another video for Simian Mobile Disco’s I Believe. However this one was shot in Pripyat, a town near Chernobyl where the the most serious nuclear power station disaster took place in 1986. The ferris wheel can also be seen in Call of Duty Warld at War game. Till this day the levels of radiation in the area remain seriously high and access is very restricted however a number of farmers still live there and refuse to leave the land they’ve always lived on.

http://delphic.cc/
http://myspace.com/delphic

Contextual targeting on YouTube sucks

I mean come on! My selection of videos watched, rating and favorites clearly indicate that I would be the last person on this planet to have anything to do with the Church of S. And so I’m watching this Al Jazeera video on Gaza and what do I get? “Embrace Tom ‘A.D.D.’ Cruise and his Hollywood lobby” ad. Disgusting. Right now I wonder whether to feel happy about failure of advertising or cry because I work in it.

Scientology ad on YouTube

Poop

Reaction to losing a client

Police injustice – media’ll fix it

This footage shows how a man on his way from work was taken for one of the G20 summit protesters and pushed by a cop. Shortly after he collapsed and died of hart attack. This brings a question whether British Government can demand respecting human right from other countries before they sort out their own issues?


Now, when contextual targeting does work for you this is what you get:

Extreme Sheep

It’s just funny. The Mona Lisa bit might be missed but the rest is great. It’s a nice use of tracking. I like the nonprofessional feel it the whole production and how the director is saying ‘Little bit to the left’

Probably the creepiest commercial ever



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